Businesses spend so much effort attracting new customers, but what about keeping the ones they already have? The truth is, customer churn is expensive—and most of the time, it comes down to bad service. Customers don’t just leave because of price or product. They leave when they feel unheard, unappreciated, or frustrated.

In this post, we’ll break down why investing in high-quality support is one of the smartest ways to grow your business (and stop losing money).